BMW i Models are synonymous with visionary automobiles and a new understanding of premium mobility, coupled with a resolute focus on sustainability. The inspiring, forward-looking design of the BMW i series reflects this in many facets. It authentically visualizes the vehicles’ innovative technology and translates values such as lightness, safety and efficiency into their exterior and interior design. This creates a special aesthetic that gives the models a distinct identity. Born out of the BMW i claim to sustainability and efficiency, the design of these vehicles is very clear, reduced, homogeneous and yet dynamic. Its quiet planes, delineated by a few precise edges, appear as if cast from a single mold. The interplay of functional details and innovative solutions creates an excitingly modern design language that clearly communicates the futuristic nature of the vehicles.